Every year 40,000 American shoppers cast their votes to select the products that they think deserve to be awarded the Product of the Year award. This is a huge event and the winners have been selected. Keep reading to learn more.
I am so excited to share the news about the Product of the Year Award winners. This is a huge award for the companies that have the winning products, as the award is a powerful marketing message proven to increase product trial, awareness, distribution, and sales.
These awards are selected by votes from American shoppers from specific categories such as food, beverages, personal care, household care, etc. To a consumer, this helps companies make quality products. Below you will find the complete list of all the winners
About Product of the Year
Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, POY currently operates in over 40 countries with the same purpose: To guide consumers to the best products in their market and reward manufacturers for quality and innovation.
Meet the Winners of The Product of The Year
Determined by the votes of 40,000 American shoppers in a national study conducted by Kantar, each winning product has been awarded as the most innovative in their category. The annual Product of the Year Awards allows for consumers to easily identify the latest and greatest on shelves with the notable red emblem – from tasty snacks to home essentials and many more!
From food and beverage, personal care, household essentials, pet care, and more, the 42 winners of the 2025 Product of the Year Award include:
+ Bakery Side Dish | Texas Roadhouse Mini Rolls – T. Marzetti
+ Better-For-You-Snack | ALDI-Exclusive Savoritz Cheese Crisps – ALDI Inc.
+ Beauty | Schwarzkopf Keratin Root Color & Thickening Spray - Henkel
+ Body Wash | Dial Healthy Hydration Body Wash – Henkel
+ Breakfast | Veggies Made Great Loaded Breakfast Potato Bakes – Veggies Made Great
+ Car Care | Valvoline Restore & Protect - Valvoline
+ Cat Care | Petivity (powered by Purina) Smart Litter Box Monitor System – Petivity
+ Cat Food | SHEBA Gravy Indulgence – Mars, Inc.
+ Cheese | Organic Valley Flavor Favorites Spicy Cheddar – Organic Valley
+ Coffee | Folgers Coffee Instant Flavored Latte Mix – The J.M. Smucker Company
+ Convenience Meal | Minute Rice Cups – Riviana Foods Inc.
+ Cough & Cold | MUCINEX InstaSoothe Cough Relief – Reckitt
+ Dessert | ALDI-Exclusive Specially Selected Premium Cookie Dough – ALDI Inc.
+ Dip Snack | Castello Whipped Dips – Castello Cheese
+ Dog Food | Supreme Source Premium Mix-Ins – American Pet Nutrition
+ Dog Treat | Supreme Source Savory Jerky Cuts – American Pet Nutrition
+ Frozen Entree | ALDI-Exclusive Kirkwood Chicken Nuggets – ALDI Inc.
+ Fruit Snack | ALDI-Exclusive Simply Nature Chocolate Covered Frozen Dried Fruit – ALDI Inc.
+ Gluten-Free | New York Bakery Gluten-Free Texas Toast – T. Marzetti
+ Healthy Beverage | ALDI-Exclusive Summit Popz Prebiotic Sodas – ALDI Inc.
+ Home Solutions | TAMKO StormFighter FLEX – TAMKO Building Products LLC.
+ Household Cleaning Essential | The Pink Stuff, The Miracle Cleaning Paste – GSD Distribution LLC.
+ Immediate Relief | PBZ OTC – Kingsway Pharmaceuticals
+ Immunity | AIRBORNE Effervescent Tablets -Reckitt
+ Insect Repellent | OFF! Clean Feel Mist – SC Johnson
+ Laundry | Persil Activewear - Henkel
+ Mattress | Puffy Lux Hybrid Mattress – Puffy LLC.
+ Meal Ingredient | ALDI-Exclusive Park Street Deli Pickle Chips – ALDI Inc.
+ Multi-Purpose Cleaner | PINALEN Luxury Scents – AIEn USA, LLC.
+ Nasal Decongestant | MUCINEX 2-in-1 Saline Nasal Spray – Reckitt
+ Outdoor Living | BIC EZ LOAD – BIC
+ Pain Relief Balm | Biofreeze Dry Stick - Reckitt
+ Paper Towel | Brawny 3-Ply Paper Towels – Georgia-Pacific
+ Pest Control | Hot Shot Flying Insect Trap – Spectrum Brands
+ Pet Health | NaturVet Advanced Probiotics & Enzymes – NaturVet
+ Seafood | ALDI-Exclusive Specially Selected Snow Crab Legs – ALDI Inc.
+ Spirits | American Single Malt – Bulleit Frontier Whiskey
+ Surface Cleaner | Windex Fast Shine Foam – SC Johnson
+ Sustainable Kitchen | Compost Genie – Compost Genie
+ Sweet Snack | Nutella B-Ready – Ferrero
+ VMS | Natural Vitality CALM – Piping Rock Health Products
+ Wine | ALDI-Exclusive Specially Selected Sparkling Brut Rose – ALDI Inc.
For further information about the 2025 Product of the Year winners, visit productoftheyearusa.com and follow along on social media with #POYUSA2025 on Instagram, Facebook, and X.
Which products are you excited to try?
5 comments:
Oh nice, I purchase a lot of the items listed here. I am glad they are all ranked so well.
Wow, so many great products. Going to make a list of some of these to try soon. :)
This is a great round-up of product winners! I'd like to try some of the food products, like the NY Bakery gluten-free Texas Toast!
I love discovering new products that make life easier, and these award winners sound amazing. I’ll definitely be checking out some of these, especially the kitchen and household essentials.
These are so interesting! I enjoyed looking through the list. What a great group of products, and there are lots I'd like to try.
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